SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services


Learn about the client’s business, website, and competitors in
order to provide clear documentation to be used throughout all
other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process – Marketing Manager.

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit – Associate.

IA Overview (optional)

Produce suggestions for improving site performance based on user experience and navigation – Associate.

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors – Tech Specialist.

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk – Associate.


Create a comprehensive SEO strategy and project plan that
clearly outlines deliverables and measurable business goals.

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines – Tech Specialist.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project – Associate.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. – Content Specialist.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance – Analysis Specialist.

On-site Optimization

Implement recommendations from the On-Site Strategy &
Content Strategy through development or collaboration with the client

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document – Content Specialist.

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links.

It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy – SEO Specialist.

Content Marketing

Implement project plan from the Off-Site Strategy and Content
through influencer outreach and content sharing.

Content Creation

Regularly create quality content based on the Content Strategy – Content Specialist.

Public Relations (optional – extra cost)

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website – Marketing Manager.

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website – Associate.

Social Media (optional – extra cost)

Encourage audiences to share and discuss content related to a client’s business. – Associate.

Analysis & Reporting

Provide regular reporting that includes analysis of campaign
performance, KPIs, and goal tracking and adjust project plan
based on results.

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month – Analysis Specialist.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved – Analysis Specialist.

Choose Proven Platforms

WooCommerce is the current global market leader among all eCommerce platforms and accounts for just short of one third of the world’s online storefront applications. Developed by Woothemes, WooCommerce is a stable, secure, and responsive e-commerce infrastructure that provides the same level of service to small businesses and startups that large organizations already enjoy.

eCommerce is still a way many business are increasing their sales. We can help you put your business on the Internet to sell your products and services. The Internet has changed the way we do business, but business hasn’t fundamentally changed. Our tools integrate traditional business management practices with the ability to keep a finger (even remotely!) on the pulse of your business, through the Internet. Our tools provide browser-based windows into the soul of your enterprise.

Comprehensive Storefront Application

WooCommerce provides all the tools necessary to create a distinctive sales experience for your users. This flexible platform lets our clients:

  • Manage inventory
  • Add variations and customization options
  • Control worldwide shipping options
  • Sell physical goods, digital products, and professional services through a user-friendly interface

Online storefronts allow customers to shop at their leisure; people appreciate the convenience of being able to do business from anywhere, at any time. Goods-based businesses cannot afford to lose the global market reach that eCommerce makes available.

Rather than setting up shop on electronic real estate controlled by another organization, consider integrating proven commerce solutions into your own website.

All our WordPress Platforms include

  • Search engine optimized
  • Website statistics tracking
  • Keep ownership of your domain name
  • email accounts
  • FTP access
  • Training videos & user guide
  • Customer rating & reviews
  • Flexible CSV/XML exporting
  • RSS feeds
  • 99.9% uptime guarantee
  • Newsletter sign up
  • Point & click WYSIWYG editor
  • Search engine friendly URLs
  • 24/7 Customer support

WordPress Platform Packages

We take pride in our high quality website design and development services. Turnaround time is typically 3-5 weeks, depending on the scope of your project. All of our websites are optimized for smartphone and tablet use, using Google’s preferred responsive design technique.

Don’t see what you’re looking for? Request a free consultation for your unique website project.

For any questions regarding our packages, pricing or our incredible flexible payment plans; please don’t hesitate to contact us.

Let’s Work Together.

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Lucas Design Studios, Inc.

is recognized as a Top Digital Agency by

  • Top 5 Interactive Agency by

  • Top 10 Digital Agency by

  • Top 100 Worldwide by

  • Awards Won Annually